Ok, so I was in the same situation, couldn't find it anywhere on the store, reinstalled the season pass, still nothing. So I looked for the in game store option, but it wasn't there so that didn't help either. However I went into options and clicked on install (near the bottom) this is supposedly to install textures, it installed over 1gb of whatever. After this the option to press on store (in multiplayer menu) was available. I clicked on it and after a bit of loading I got the option to download nuketown zombies and it is currently underway. This may help some of you, or may not. It is probably worth mentioning that I'm in the UK so may not be the same for everyone else

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